Why 70 percent Interview Conversion Isn’t Just a Metric—It’s a Partnership Outcome

One of the most common questions I get during demos is, “Can you guarantee a 70% conversion rate from L1 to L2 interviews?”

It’s a fair question—and a critical one. But my answer is always a version of this: “We aim for 70% and often exceed it, but only when we work together as partners.”

The truth is Interview-as-a-Service (IaaS) success is not just about the vendor delivering interviews. It’s about how we, the vendor and client, collaborate to make those interviews meaningful, accurate, and aligned with hiring goals.

What Does 70% Conversion Really Mean?

In the IaaS (Interview-as-a-service) space, a 70% L1 to L2 conversion rate is seen as a strong benchmark. It reflects how many candidates who clear the first round (conducted by our expert panel) are approved by the client to move forward.

At FloCareer, we often meet or exceed this benchmark for engaged clients—not because of magic, but because of method.

Where Most People Get It Wrong

Many teams assume that once they outsource interviews, they can sit back and expect results. But that rarely works.

Some common traps:

• Sharing a generic job description and expecting the panel to “figure it out.”
  
• Skipping calibration calls.
  
• Delaying feedback or not giving any at all.
  
• Not reviewing interview structures for alignment.
  

Even the best interviewers can only work with what they’re given. If we don’t have clear alignment on what “good” looks like, results will always be inconsistent.

The Secret Sauce: Collaboration

Here’s what actually drives success:

• Calibration Calls: These help us understand what your “ideal candidate” looks like—not just on paper, but in terms of mindset, problem-solving, and communication.
• Interview Structuring: Interview Structuring at FloCareer ensures every interview is role-specific, skill-focused, and consistently delivered—driving better quality hires and an outstanding candidate experience.
• Structured Feedback Loops: When you share what worked and what didn’t, we optimize continuously.
• Transparent Communication: A quick call or message can save hours of confusion down the line.
  

In one case, a client who was actively involved in calibration and feedback saw their conversion jump to 82%. They even proposed a reward model—offering us 10% more if we consistently performed above the benchmark.

That’s what shared success looks like.

Why It Matters for You

When we work as true partners:

• Hiring moves faster—because we’re aligned on what to look for.
  
• Candidate experience improves—because interviews are sharp, relevant, and consistent.
  
• Your brand strengthens—which is especially important if you’re not a household name.
  
• You get ROI—not just in numbers, but in quality hires and saved effort.
  

One of our smaller clients once said, “We chose you because our candidate experience is part of our employer brand.” That level of care from both sides makes all the difference.

Final Thought: Metrics Follow Mindset

The 70% benchmark is real. It’s important. But it’s not a checkbox—it’s an outcome.
It’s the result of alignment, clarity, and communication.

So, if you’re looking to hit or exceed that benchmark, don’t just ask what your IaaS partner can do for you. Ask what you can do together.

Because in IaaS, success is never solo—it’s shared.

Want to explore how this works in your org? I’m always up for a chat.